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cross-sells

Why Settle for a Drizzle When You Can MAKE IT RAIN! (Upsells, Cross Sells and Down Sells for Dummies)

Reading Time: 6 minutes First and foremost, what is the definition of an upsell, cross-sell and down-sell? Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons, in an attempt to make a more profitable sale. In practice, large businesses usually combine upselling and cross-selling to maximize profit. Cross-Selling is a sales …

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