competitor analysis

How Perceived Value Keeps Your Ecom Store Profit Margin Healthy!

Reading Time: 8 minutes Imagine this: you run a survey and find that most of your customers say that your products are too expensive, but they would have purchased if you had reduced the price or offered a discount. This is a common response when doing customer research.  There are two ways to address this problem: You can reduce …

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How I Successfully Use Competitor Analysis to Hypothesize Tests

Reading Time: 4 minutes If you’re anything like I was, you probably spend a considerable amount of time analyzing your competitors’ sites. You may even choose to implement, immediately, all the elements you consider cool enough to have on your own store. Yet after all of your implementations, your store is probably under-performing. Why? A lot of us probably …

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