Calculate How an Increased Conversion Rate Can Impact Your Website
Current Website Metrics
|What is your current conversion rate?||%|
|What is your average monthly traffic?|
|What is your average order value?||$|
|Current customers converted per month||2,000|
|Current monthly online revenue||$300,000|
BGS Revenue Optimization™ Growth Metrics
|What is your estimated
conversion rate improvement?
|Conversion rate total
|Customers converted per
month after optimization
|Monthly revenue increase
|Monthly online revenue
ROI from Revenue Optimization™ Services
Such as The BGS’s Revenue Program™ or data-validated design
|Time Period||6 Months||1 year||3 years|
|ROI Ratio||14 : 1||29 : 1||89 : 1|
|Net Revenue Increase||$840,000||$1,740,000||$5,340,000|
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Formulas – ROI of Increased Conversion Rate
Total Customers Converted = Average Traffic * Conversion Rate
Total Online Revenue = Total Customers Converted * Average Order Value
Total Revenue Increase = Projected Total Online Revenue – Baseline Total Online Revenue
Projected Conversion Rate = Current Conversion Rate + Conversion Rate Improvement
Estimated Additional Revenue = Total Revenue Increase * (Months In Program – 2)
Adjusted Net Revenue Increase = Estimated Additional Revenue – CGP Investment Cost
ROI = Adjusted Net Revenue Increase / CGP Investment Cost