Calculate How an Increased Conversion Rate Can Impact Your Website
Current Website Metrics
| What is your current conversion rate? | % |
| What is your average monthly traffic? | |
| What is your average order value? | $ |
| Current customers converted per month | 2,000 |
| Current monthly online revenue | $300,000 |
BGS Revenue Optimization™ Growth Metrics
| What is your estimated
conversion rate improvement? |
|
| Conversion rate total
after optimization |
3.00% |
| Customers converted per
month after optimization |
3,000 |
| Monthly revenue increase
after optimization |
$150,000 (33%) |
| Monthly online revenue
after optimization |
$450,000 |
ROI from Revenue Optimization™ Services
Such as The BGS’s Revenue Program™ or data-validated design
$
| Time Period | 6 Months | 1 year | 3 years |
|---|---|---|---|
| ROI Ratio | 14 : 1 | 29 : 1 | 89 : 1 |
| Net Revenue Increase | $840,000 | $1,740,000 | $5,340,000 |
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Formulas – ROI of Increased Conversion Rate
Total Customers Converted = Average Traffic * Conversion Rate
Total Online Revenue = Total Customers Converted * Average Order Value
Total Revenue Increase = Projected Total Online Revenue – Baseline Total Online Revenue
Projected Conversion Rate = Current Conversion Rate + Conversion Rate Improvement
Estimated Additional Revenue = Total Revenue Increase * (Months In Program – 2)
Adjusted Net Revenue Increase = Estimated Additional Revenue – CGP Investment Cost
ROI = Adjusted Net Revenue Increase / CGP Investment Cost