Author: Daniel Escobar Londono

Daniel Escobar Londono

Testing Your Ecom Store: A Beginner’s Guide

Reading Time: 3 minutes Business owners have long struggled to measure the impact of change.  A business could make a change, and sales could drop … But the reason for the drop could be the change itself, or it could be 100 other factors. That’s why attribution is so important in the business world. You need to know whether

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Daniel Escobar Londono

How Google Tag Manager Can Help You Achieve Your Ecom Goals

Reading Time: 4 minutes Google Tag Manager (GTM) allows you to add measurement and marketing tags to your ecommerce store without having to modify the site code. GTM is a great tool for gathering data from your site and sending it to Google Analytics (GA). You could have a direct installation that doesn’t include GTM, but you’d be missing

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Daniel Escobar Londono

Why You Need Risk Reversals on Your Ecom Store Right Now

Reading Time: 6 minutes People decide if they do or don’t want to buy from your ecommerce store based on the answers to two questions:  Does your product or service address their problem or need?  What’s the risk associated with buying from your online store? The first question concerns your product or service and how you choose to sell

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Daniel Escobar Londono

How Superior Customer Support Boosts Your Ecom Store Revenue

Reading Time: 7 minutes If I had to pick only one tool for doing either Revenue Optimization or conversion rate optimization, it would be customer service …  Every business out there talks about how the customer is king. Many take pride in their customer service experience. However, very few companies are actually doing it right! Having someone available to

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