Ecommerce copy

How to Create a Tidal Wave of Excitement That Compels Your Visitors to Whip Out Their Credit Cards on the Spot “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” Anybody who has studied marketing or copywriting has likely heard this saying before. Originally coined by Harvard marketing professor Theodore Levitt,…

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Split Testing

As ecommerce business owners, we are constantly looking for ways to maximize our store’s revenue. In an effort to “squeeze more juice” out of our websites, we are repeatedly making little tweaks to them—changing a headline here, swapping out some images there, and so on. But are these little tweaks hurting or helping the performance of…

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