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Conversion tactics

5 Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 2)

Conversion Rate, eCommerce - Casey Brown - August 11, 2020

Welcome back everyone to part 2 of this series on quick-and-easy ecommerce tactics that win. In case you missed part 1, you…

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5 Quick and Easy Conversion Tactics

Five Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 1)

Conversion Rate, eCommerce - Casey Brown - July 21, 2020

As ecommerce entrepreneurs, we often wonder if the changes we make to our stores will increase the conversion rate or lower it: “Will…

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Ecommerce copy

Ecommerce Copy 101

eCommerce - Casey Brown - June 23, 2020

How to Create a Tidal Wave of Excitement That Compels Your Visitors to Whip Out Their Credit Cards on the Spot “People…

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Split Testing

5 Common A/B Testing Mistakes Every Shopify Store Owner Needs to Know

Conversion Rate, eCommerce, Uncategorized - Casey Brown - May 12, 2020

As ecommerce business owners, we are constantly looking for ways to maximize our store’s revenue. In an effort to “squeeze more juice” out…

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User Testing

User Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate

analytics, Conversion Rate, eCommerce - Casey Brown - April 28, 2020

Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water.…

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