Author: Casey Brown

Casey Brown

Branding Your Ecom Business: How to Create a Message That Evokes Passion and Loyalty

Reading Time: 5 minutes It’s been said that, “People don’t buy products—they buy brands.” It’s dramatic … but it’s not true in all cases. Sometimes you just need a kitchen towel, and you don’t care about the brand.  But new brands entering the fiercely competitive ecommerce space, heed this advice: Creating a clear brand message that resonates for people

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Casey Brown

5 Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 2)

Reading Time: 7 minutes Welcome back everyone to part 2 of this series on quick-and-easy ecommerce tactics that win. In case you missed part 1, you can check it out here: Five Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 1) Without any further ado, let’s dive right into tactics #6 to #10—designed to help you dial it in

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Casey Brown

Five Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 1)

Reading Time: 9 minutes As ecommerce entrepreneurs, we often wonder if the changes we make to our stores will increase the conversion rate or lower it: “Will change X help or hurt?” For example, should we focus more of the copy on safety features or reliability? Should we include a long, detailed video or a short, sweet one? It’s impossible to

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Casey Brown

Ecommerce Copy 101

Reading Time: 11 minutes How to Create a Tidal Wave of Excitement That Compels Your Visitors to Whip Out Their Credit Cards on the Spot “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” Anybody who has studied marketing or copywriting has likely heard this saying before. Originally coined by Harvard marketing professor Theodore Levitt,

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Casey Brown

5 Common A/B Testing Mistakes Every Shopify Store Owner Needs to Know

Reading Time: 11 minutes As ecommerce business owners, we are constantly looking for ways to maximize our store’s revenue. In an effort to “squeeze more juice” out of our websites, we are repeatedly making little tweaks to them—changing a headline here, swapping out some images there, and so on. But are these little tweaks hurting or helping the performance of

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Casey Brown

User Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate

Reading Time: 9 minutes Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water. That water represents the potential sales and revenue escaping through the holes. Your store is very similar—however, with an actual bucket, you can clearly see where the holes are, making them easy to fix.

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