Posts by Casey Brown
5 Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 2)
Welcome back everyone to part 2 of this series on quick-and-easy ecommerce tactics that win. In case you missed part 1, you can check it out here: Five Quick-and-Easy Conversion…
Read MoreFive Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 1)
As ecommerce entrepreneurs, we often wonder if the changes we make to our stores will increase the conversion rate or lower it: “Will change X help or hurt?” For example, should we…
Read MoreEcommerce Copy 101
How to Create a Tidal Wave of Excitement That Compels Your Visitors to Whip Out Their Credit Cards on the Spot “People don’t want to buy a quarter-inch drill bit.…
Read More5 Common A/B Testing Mistakes Every Shopify Store Owner Needs to Know
As ecommerce business owners, we are constantly looking for ways to maximize our store’s revenue. In an effort to “squeeze more juice” out of our websites, we are repeatedly making little…
Read MoreUser Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate
Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water. That water represents the potential sales and revenue escaping…
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