Reading Time: 6 minutes Since the beginning of 2020, ecommerce has been on the rise due to Covid restrictions. Ecom stores are bringing in additional revenue for brick-and-mortar stores, which have expanded as they’re now able to reach a wider range of consumers around the world. However, don’t overlook the challenges that can accompany this phenomenon—the overall user experience
Reading Time: 4 minutes An ecommerce product image is more than just the photo itself. It’s an emotional way for you to convey to customers what the product is about and how it can benefit them. It’s also a way to showcase your brand and what it stands for—and that’s why you need to know what you want the
Reading Time: 4 minutes Product images play an important role in a customer’s decision about whether or not to buy a product from you. For this reason, ecommerce store owners should invest heavily in creating product images that are sure to help answer customers’ questions about a product and motivate them to buy. Here are five very desirable characteristics
Reading Time: 6 minutes Your alarm goes off at 6 a.m., you make yourself a cup of coffee, boot up the computer, and, for the next hour, you’re busy responding to customer support tickets. You can feel your blood pressure spiking, and it’s not because of the coffee. Before you know it, your kids are ready for breakfast, you’re
Reading Time: 6 minutes It’s no secret that product imagery is just about the most important element of your product. After all, more than half of visitors to your product page will jump to interacting with your image gallery before looking at anything else on the page. Yet, even with all that in mind, many store owners settle for basic
Reading Time: 12 minutes In the previous article, we were talking about optimizing your cart. Go here to read it (if you haven’t yet), before digging into this one. This is the third of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Checkout Shopping Cart Product pages Category pages