Reading Time: 5 minutes As an ecommerce store owner, offering your customers product sorting options is one of the best ways to ensure they’re able to navigate your website with efficiency and ease. But you can’t just throw a bunch of ‘em at the wall and hope they stick. You need to thoughtfully consider which ones will enhance the
Reading Time: 6 minutes Excitement around Thanksgiving, Christmas Eve, and New Year’s has long been one reason that businesses increase sales and profits during the holidays. People are buying fashionable clothes, shoes, and jewelry as well as gifts and many other things. The 2021 holiday season may turn out to be a relatively calm one, but it’s still an
Reading Time: 4 minutes There’s a reason people say, “Content is king.” Good content attracts and captures the attention of visitors to your ecom site, educates them, and—when they’ve gathered enough information about a product or service—influences their buying-decision process. Investing in the Creation of Good Content Why invest in content creation? It’s about adding value for customers. An
Reading Time: 4 minutes Ecommerce store owners populate their stores with a variety of products and product options with the goal of capturing a large market share and catering to the increased demand for online shopping. But providing too many options for a particular type of product is not the best way to make sales. Actually, too many options
Reading Time: 5 minutes According to Digital Information World, the human attention span has declined considerably over the last decade: In 2000, humans had an attention span of about 12 seconds. By 2015, it was down to 8.25! Worse yet, people are so easily distracted. Just as everyday activities like phone notifications, funny videos, and social media can be
Reading Time: 5 minutes When customers browse your ecommerce store, they either enjoy their browsing session or they don’t. Their reasons for not liking the experience may not be clear. Maybe they don’t find your site intuitively easy to use. Maybe it doesn’t offer them human-centered options; for example, it doesn’t meet real-world needs (measuring dimensions of clothing to
Reading Time: 8 minutes The dramatic changes in the ecommerce world over recent years have built competitive momentum as multiple businesses carry similar products in their stores. More than ever, each business needs to find ways to capture the attention of customers and ensure that they, not their competitors, get the sale. What do ecom businesses need to do
Reading Time: 6 minutes People are discovering your Shopify store. Your marketing channels are coming alive, and your messaging is resonating with potential customers. That’s a great starting point. But how do you know what’s actually working? Further, how do you know you’re not leaving even more conversions on the table? What if you could interview every single person
Reading Time: 2 minutes Video Highlights 0:07 A pretty Bold Statement 0:38 Businesses That Are Thriving 0:59 Buy A Customer 1:37 Leveraging Paid Media 2:10 The True Ability For A Company To Grow 2:31 Acquire Customers Profitably 2:40 Closing Remarks Hey, guys. Tanner Larson here. I want to kind of start this one off with a statement.