Welcome to Episode #01 of Optimized Ecommerce – What is Optimized Ecommerce All About? We are your hosts, Tanner Larsson CEO of BGS and Matthew Stafford CMO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
And for our very first episode, we are going to lay out what this podcast is all about and who this is for. So, join us as we cut through the crap and deliver on principles that really work in the world of online marketing!
Here’s just a taste of what we talked about today:
Why should you listen to the Optimized Ecommerce podcast?
When it comes down to why you would even want to listen to us or watch the podcast, well we’ve been around the block a little bit when it comes to e-commerce.
We literally wrote a book on e-commerce! It’s called Ecommerce Evolved. And we have over 70,000 copies sold now. It literally became the Bible of e-commerce as soon as it was written.
Ecommerce Evolved is the most adopted book on e-commerce written. We’ve done over $400 million in new sales for our clients. And we work on thousands of Shopify stores each and every year.
Wins and losses. You get to learn from both worlds!
Success stories are always fun but losses are just as important because a lot of times, you waste time and money on your store wondering if you should test something. We will show you exactly what works and what doesn’t.
We will show you that we have actually tested the stuff that we share. That way, it clears off the table and you move on to the next job and you can avoid analysis paralysis.
This is what you’re getting from the Optimized Ecommerce podcast.
The rising tide raíses all ships.
Because we are working with all of these different stores, the store owners bring us ideas to test. When we get something that works, we run it across the network of sites that we are working on, and try it out against different niches. And then, we’ll share that data with you!
So, we actually do ecommerce on a really huge level! Our team has over 40 different full-time optimization experts that do nothing but run split tests, do analysis, look at data, figure out new things to do and optimize stores. It’s all they do 24-7, 365 days a year. We’re really, really good at it. And when I say we, I mean the BGS team as a whole.
Want to stay connected with Tanner Larsson and Matthew Stafford? Please check out their social profiles below.