Welcome to Episode #19 of Optimized Ecommerce – Unique Value Proposition and What It Means in ECommerce. I’m your host for today Tanner Larsson CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
We’ll be joined today by Alexander Nikolsky or Aleks as we call him. He’s a resident Revenue Optimization Expert who’s been with Build Grow Scale for almost three years now. Aleks is going to tell us why clarity is important when it comes to your website. He can’t stress enough why it should always be your top priority.
He will also introduce us to the idea of Unique Value Proposition (UVP). Aleks will show us how to apply this to your site to set your store apart from the competition and ensure that your customers will keep coming back for more.
Here’s just a taste of what we talked about today:
Your site should be a portrait of clarity as soon as customers land on your store. From his first click up until he clicks that check out button, including everything in between. Your site should be clear on your purpose and your offer. It should be love at first click.
Unique Value Proposition is …
It is a promise of value to your customers that sets you apart from your competition. It could be a differentiator that makes you and your shop unique. It’s your commitment to providing a product or a service and why people should buy from you not from anywhere else.
Speak Your Customer’s Language
Position your products in such a way that it will be in line with your customers’ demands. Here are some ways to accomplish this: customer reviews, post-purchase surveys, and of course, social media. These can be your tools to check if you are connecting or disconnecting with your customers.
We also discussed a few other fun topics, including:
- Based on experience, ninety percent (90%) of customers have the tendency to leave a website the moment they see that the store or site is cluttered or unclear.
- It doesn’t matter how unique your product is, you will always have competition. Treat your competition as an opportunity to give your customers reasons why they should keep prioritizing you and your shop.
- You can set your company apart from the competition by providing them with superb customer service. Based on research, excellent customer service often always trumps low prices.
But you’ll have to watch or listen to the episode to hear about those!