Blog

Use Conversion Wizards to Achieve 3-5x Higher Conversion Rates

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Reading Time: 4 minutes It can be a difficult task for users to find the appropriate product when they land on a website. If they’re not familiar with the brand, they may struggle with its category names, page layouts, and item features. And if the process is too confusing and/or overwhelming, it’s very likely that they will leave the…

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Ecom Principle: Don’t Be Like Walmart—Niche Down!

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Reading Time: 4 minutes If you’re like most ecommerce store owners, I’m sure you’ve struggled with this question before, or you may even be struggling with it right now. The question I’m talking about is whether you should go with a general store or niche down to something more specific.  I know it’s very easy to get sucked into…

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The Best (and Easiest) Trick for Boosting AOV on Your Shopify Store

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Reading Time: 4 minutes Hey there! Alex here from Build Grow Scale. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their website. In this training, we’re going to talk about the best and easiest AOV-boosting trick you can use on your ecom store. What is this “trick” I’m talking about? It’s your…

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The Ecommerce Shift That’s Changing EVERYTHING (Post iOS 14 & 15 Updates)

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Reading Time: 5 minutes Hey there, Aleks from Build Grow Scale here. I’m a Revenue Optimization™ expert and I help ecommerce businesses grow and scale through optimizing their store. In this article, we’re going to talk about the shift that’s happening (and changing everything) in the ecommerce industry … to which you’ll either adapt or perish. Keep reading to…

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Using Site Search to Increase Sales on Your Shopify Store

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Reading Time: 5 minutes Hello, everybody! This is Jeremy with Build Grow Scale, and today we’re going to be discussing a website element that you may or may not have, and that may or may not be hidden for the most part. I’m talking about the search element. This is the element that allows people to search for products…

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Ecommerce Marketing: How To Extend Customer Life Cycle

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Reading Time: 3 minutes What’s up, guys? Tanner Larsson here. I want to tell you about a little recovery strategy that you can use on the backend of your business to increase the lifetime value of your customers and bring back some dead customers. We call it a “win-back campaign.” This is typically an automated email-driven campaign that’s triggered…

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Categories and Filters: 3 Tips to Guide Your Customer to Purchase

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Reading Time: 8 minutes Hey, it’s Brad with Build Grow Scale. I’m a Revenue Optimization™ expert and I help our clients build, grow, and scale their ecommerce businesses. I’m also an instructor and coach with Ecommerce Business Blueprint, which is our beginner’s course. In this video, we’re going to discuss categories and filters, and how to use them to…

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Reasons to Merge Your Ecom Store’s Product Variations

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Reading Time: 5 minutes If you’re an avid online shopper, you’ve probably noticed that some ecommerce stores out there list product variations separately, while others merge them into one listing. In this article, we’re going to look at six awesome benefits of “the merge,” not the least of which is adding to your store’s bottom line.  What are product…

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Why Less IS MORE in Ecom

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Reading Time: 4 minutes Hey, everyone! Joe here, from Build Grow Scale. I’m a Revenue Optimization™ expert, and I help ecom store owners build, grow, and scale their businesses. Today I want to talk about why less is more in ecom. And I’m going to tell you why a couple of students in our Ecom Insider community did this…

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Ultimate Guide to Site Speed for 2022: Part 1 of 3

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Reading Time: 5 minutes It’s common advice given to fresh store owners to keep their page loading quickly, but the actual mechanics of measuring and maintaining page speed are generally glossed over, waving vaguely to various tools. This may be for good reason, as the specifics do get rather technical quickly and require a fairly talented developer to handle…

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