How To Promote Your Ecommerce Store The Right Way

By | Car Talk, Content Marketing, Continuity, ECOMMERCE VIDEOS, Holiday Promotions, Marketing, Recurring Revenue | No Comments

Video Highlights

  • 0:12 Introduction
  • 0:25 Brick and Mortar promotions better than ecom
  • 0:54 Promotions
  • 1:08 Car Dealerships are great at this
  • 1:58 The Reason They Do That
  • 2:25 The Small Ecom Business Doesn’t Do This
  • 2:46 Ecommerce Stores Should Be Using These Tactics
  • 3:19 Niche Specific
  • 3:35 Made Up Holidays
  • 4:06 Map Out Your Calendar
  • 4:26 Promotional Calendar For Online Business
  • 4:58 You Should Have 3 Promotions A Month
  • 5:30 Some Months Will Be Easier To Implement
  • 5:47 Huge Huge Huge Win
  • 6:25 Analytics Become Easier
  • 6:56 This Is Something That The Offline World Does Well
  • 7:12 Limiting To One Network
  • 7:45 Great For Existing Customers To Come Back Again
  • 7:59 Closing Remarks
Hey guys. Tanner Larsson here from Build Grow Scale. It’s a beautiful day in the neighborhood right now. Just dropped my daughter off at school. I’m heading back to the office. On the drive, as I was leaving her school, I noticed a bunch of little banners going up and stores putting up some promotions and things like that. It made me think about some of the things that the brick and mortar retail world does better than the e-com world. Read More

How To Leverage Your Email List For Huge Profit

By | Car Talk, Content Marketing, eCommerce, ECOMMERCE VIDEOS, email, Facebook Pixels, Marketing, Profit Margins, Retargeting, Social Media, Social Proof | One Comment

Video Highlights

  • 0:06 Introduction
  • 0:11 Not Always Rainbows And Sunshine
  • 1:00 Tip Worth 1200% Increase ROI
  • 1:20 Dispel The Myth
  • 1:48 A Customer Email List Is Worth $0.20 Per Subscriber
  • 2:02 The Way You Get Your List Up To $1 Per Subscriber
  • 2:30 What This Does
  • 3:02 Doesn’t Need To Be In Large Segment
  • 3:47 Not Possible Without Segments
  • 4:04 Its OK To Have 1 Customer In 3 To 4 Segments
  • 4:28 Customers May Leave 1 Segment To Another
  • 4:41 Different Segments Are Critical
  • 5:05 Granular Segmentation Is The Secret
  • 5:15 Closing Remarks
Hey guys. Tanner Larsen here from Build Grow Scale. Another morning car video. First of all, just real quick, it’s not always rainbows and sunshine. I want to tell you real quick how yesterday was suppose to be an awesome day. I was real excited. We hired a new video guy at the office. Read More

You Need To Spend Money On Advertising!

By | advertising budget, Content Marketing, Conversion Rate, eCommerce, ECOMMERCE VIDEOS, Facebook Ads, Facebook Pixels, Marketing, Retargeting | 2 Comments

Video Highlights

  • 0:04 Something that screws up a lot of the Ecommerce Businesses
  • 0:24 The Reason Most People Start a Business is Because They Need Money
  • 0:57 One of the Biggest Things that Holds A Business Back
  • 1:22 The Most Common Area I see This
  • 1:31 I use To Sell A Facebook Ad Course
  • 1:47 I Told Them They Would Have To Spend Money
  • 2:35 You Re Dooming Yourself To Failure
  • 2:45 They Tend To Gravitate Towards Free Traffic
  • 3:11 Content Marketing Has A 12 Month ROI
  • 3:35 But Its Free
  • 3:53 You Can Split Test
  • 4:18 Spending Money Is A Requirement
  • 4:23 Closing Remarks
What’s up, guys? Tanner Larson here. Let’s talk a little bit about something that really screws up a lot of the e-commerce businesses that I see. It honestly has nothing to do with the business itself. It’s 100% having to do with the owner or the CEO or the person who’s trying to run or start this e-commerce business. Read More

This Is The Right Way To Boost Average Order Value

By | Car Talk, Conversion Rate, ECOMMERCE VIDEOS, Marketing, Profit Margins, Sales Funnel, Upsells | No Comments

Video Highlights

  • 0:03 A Little Story
  • 0:28 Quick Order From Uline
  • 0:40 As I Go To Check Out
  • 1:00 Did I Need Those Boxes
  • 1:15 What Did They Do Right There
  • 1:45 Same Thing We Do When We Offer Free Shipping.
  • 2:28 For A $15 Dollar Incentivized product
  • 2:39 Average Cart Value Is Where You Make The Money On The Sale
  • 2:58 In Niche Businesses We Do The Same Thing
  • 3:17 Free Shipping
  • 3:47 Studies Have Shown
  • 4:19 Those Incentivizing tricks work
  • 4:44 Anything you can do to get your customer to spend more
  • 5:00 Closing Remarks
Hey guys. Tanner Larsson here from Build Grow Scale, and I want to tell you a little story about what happened to me yesterday, buying stuff online, and the lesson within it. Last week I had mentioned to you guys how we were all excited about these new boxes that we ordered, that were going to make us more money and speed up our packaging and all that. They worked out really well, and we’ve got another container coming in this next week and we need boxes. Yesterday I ordered, went to Uline to get a quick order. Usually we order from a packaging supply house, but we ordered from Uline this time to get a quick order. All you need is 6,000 boxes, so I ordered 6,000 boxes.

Read More

The 3 Types Of Remarketing You Should Be Using

By | Car Talk, Content Marketing, Conversion Rate, eCommerce, ECOMMERCE VIDEOS, Facebook Ads, Facebook Pixels, Marketing, Retargeting, Video Marketing | 2 Comments

Video Highlights

  • 0:16 What Is Remarketing
  • 0:43 A Lot Of Stores Are Jumping On Board
  • 1:06 Its Not Enough
  • 1:25 You Should Be Remarketing Through Multiple Platforms
  • 1:55 At A MINIMUM
  • 2:00 Need Two Other Platforms
  • 2:30 Missing Display Ads
  • 2:35 Youtube Remarketing
  • 3:10 It Makes Your Company Look Bigger
  • 3:28 Make Sure You Are Using Remarketing
  • 3:55 Closing Remarks
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Hey, guys. Tanner Larsson here from Build Grow Scale, and I want to talk to you today about remarketing. Remarketing, also known as retargeting. If you guys have been following me for any length of time you know it’s almost every other word out of my mouth. It’s very important in my mind, and it really is that important in e-commerce business. What we’re talking about here is putting a piece of code, called a pixel or a cookie, on your website that when someone lands on that site it fires that pixel, or activates that pixel, and then sets off an advertising campaign, or an ad that starts floating around the internet attracting them all over the place. Read More

How Many Products Does My Store Need To Make Money?

By | Car Talk, eCommerce, ECOMMERCE VIDEOS, products, Profit Margins, Recurring Revenue | No Comments

Video Highlights

  • 0:04 Your Products
  • 0:30 The Core Products
  • 0:49 We Launch With 3 Products
  • 1:48 What if you already Have 30 Products
  • 2:26 Pareto Principle
  • 2:52 Are they getting their fair shake
  • 3:20 Focus On Bread Winners
  • 3:45 Spread to Thin
  • 4:28 Time to Do Some Triage
  • 4:35 Closing Remarks
What’s up guys? Tanner Larsson from Build Grow Scale. I want to talk to you about your products, all right, and your product line, how many products do you need? I get tons of these questions and I’ve been doing these videos for a while now. These are the questions I get all the time.

“Hey, I have my brand. I’ve got 10 products, how many more do I need? I’m starting out from scratch, how many products do I need to start with?”

Everybody focuses on a number of products. Whereas, focus on the product. Read More

This Is The Reason Your Business Is Not Growing.

By | analytics, Car Talk, Conversion Rate, Customers, eCommerce, ECOMMERCE VIDEOS, Food for thought, Marketing, Profit Margins | 4 Comments

Video Highlights

  • 0:07 A pretty Bold Statement
  • 0:38 Businesses That Are Thriving
  • 0:59 Buy A Customer
  • 1:37 Leveraging Paid Media
  • 2:10 The True Ability For A Company To Grow
  • 2:31 Acquire Customers Profitably
  • 2:40 Closing Remarks
Hey, guys. Tanner Larson here. I want to kind of start this one off with a statement.

That is,
“you don’t have a business until you can afford to buy your customers.”

That’s a pretty bold statement. It’s something that shocks a lot of people when I say it from stage, or in my presentations, or in a training product, or whatever, but it’s the truth.
Read More

What it really looks like when an Ecommerce Business Rapidly SCALES…

By | Car Talk, Conversion Rate, eCommerce, ECOMMERCE VIDEOS, Food for thought, Profit Margins | No Comments

Video Highlights

  • 0:12 Realities of Scaling a Business
  • 0:30 Rapid Growth
  • 0:43 Scaling Mode
  • 1:00 Behind the scenes of scaling
  • 1:25 Everything grows at same rate
  • 1:50 Inventory costs
  • 2:23 It can tie up a lot of your money
  • 2:40 Advance Purchase
  • 3:20 You got to have the space as well
  • 3:49 We aren’t losing money but we aren’t pocketing money
  • 4:32 Scaling back down
  • 5:06 Be careful with rapid scale
  • 5:53 Lets say you scale really fast
  • 6:18 Everything is extrapolated
  • 6:43 Don’t get caught up in the romance of huge scale
  • 7:12 Closing Remarks

What’s up guys? Tanner Larsson here from Build Grow Scale. It’s a gorgeous Monday. I just dropped my daughter off at school. It’s already 78 degrees at 9am so it’s going to be a nice hot day today.

Just heading into the office and I actually wanted to talk about something that I’m guilty of doing a lot in some of the trainings that I do and stuff and that is talking about scale and the excitement of scaling your business and not talking about the realities of scaling a business, especially when we’re talking about a rapid growth. Read More

If you’re struggling with using FB ads to grow your Shopify store, this video will make you happy…

By | Car Talk, eCommerce, ECOMMERCE VIDEOS, Facebook Ads, Facebook Pixels, Marketing, Retargeting, Social Proof | No Comments

Video Highlights

  • 0:07 Facebook ads
  • 0:35 it’s a very Systematic Process
  • 1:08 First thing…
  • 1:25 Facebooks pixel
  • 1:53 Once you optimize for conversion
  • 2:15 FB purchase Pixel
  • 2:42 Targeting
  • 3:10 Let Facebook help you
  • 3:39 Specific interests
  • 4:16 Contrary to what people think
  • 4:29 Number 1 if you don’t have the audience right
  • 4:34 Number 2 you are going to exhaust the audience
  • 5:05 You can’t do $5 per day ad spend
  • 5:23 What is our goal
  • 5:35 Conversion Pixel
  • 5:50 Look-a-like Audiences
  • 6:24 The Magic of Facebook ads
  • 7:02 Closing remarks
What’s up, guys? Tanner Larsson here from Build Grow Scale. Finally got the camera working again so time for a few more car videos. Today, I just want to talk to you a little about Facebook ads and using them to drive traffic to your store.

Everybody gets too worked up about the concept of driving traffic with Facebook ads and like, “There’s so many options. It’s so confusing. It’s got to be like magic. You have to be a wizard to do it.” Read More

How We Used HotJar To Turn A Shopify Store Into A $4k Per Day Recurring Revenue Stream

By | analytics, Car Talk, eCommerce, ECOMMERCE VIDEOS, Food for thought, Marketing, Profit Margins | No Comments

Video Highlights

  • 0:02 Follow Up On Facebook Post
  • 0:19 Black Label Mastermind
  • 0:35 Parasite Brands
  • 0:49 Not Admitting Defeat
  • 1:07 Sales Funnel
  • 1:17 Doubled Sales Everyday
  • 1:48 The First Thing We Did Was Install HotJar On Every Page.
  • 2:03 Making Simple Changes
  • 2:41 Basic Stuff Everyone Should Be Doing
  • 3:07 Focus
  • 3:20 Trying Hotjar
  • 3:35 Adset Dialing In On Age Groups
  • 4:25 Can Happen On Anyones Business
  • 4:50 Closing Remarks
What’s up, guys? Tanner Larson, here, from Build Grow Scale. I want to follow-up today with something I talked about yesterday. I actually made a post about it on Facebook. We have one of our brands. We’ve got several different eCommerce brands that we own and fulfill out of our office and warehouse here. Read More